CMOs Can Learn How to Be More Progressive and Innovative From Gaming Brands

They're masters at embracing tech and creating personalized events

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At first blush, the National Football League’s recent hire of Activision Blizzard’s Tim Ellis as CMO looks like a beleaguered brand’s attempt at leveraging fresh marketing insight to recapture a young male demographic abandoning traditional sports for esports. But at a deeper level, the move says a lot about the type of CMO talent that is required today and why gaming veterans are in such high demand for these roles.