If It Worked for Ellen, It Can Work for You

In light of the ratings coup for last week’s coming-out episode of Ellen, can one doubt that other media outlets are considering how they might adapt the same ploy? Don’t be surprised to see something like the following item turn up soon in the media-biz press:

‘The TV station that broadcasts games of the last-place Chicago Cubs yesterday announced that the team is gay. That news was overshadowed, however, by a press conference at which C-SPAN–struggling to keep its slot on some cable systems–disclosed that the U.S. Congress is gay. Elsewhere on the cable front, The History Channel issued a news release confirming that, as has long been suspected, the 18th century was gay. In anticipation of hurricane season, meanwhile, The Weather Channel.’ You get the idea.

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