CMO Fruit to Become Coke Advisor

NEW YORK Chuck Fruit, who has been Coca-Cola’s chief marketing officer for slightly more than a year, said he would become a senior advisor to the company on media, sports and entertainment marketing and sponsorships, beginning in 2006, according to a corporate memo obtained by Adweek.

Once Fruit makes that transition, the CMO title will not be used.

In March, Mary Minnick returned from running the company’s Asian operations to become director of marketing, innovation and strategic growth—and Fruit began reporting to her instead of Coke CEO Neville Isdell.