Overall Billings Growth: Up 18.3% to $200 million: (grade B+)
Clients Lost: None: (grade A+)
New Clients: None: (grade D-)
Growth From Current Clients: Up 18.6% or $31 million: (grade A-)
Creativity: Continues to set standard for Detroit creative. Jeep-Eagle work among best ads in entire auto industry: (grade A+)
Management Savvy: That the agency has not missed a beat despite having three creative directors in three years says something: (grade A+)
Teacher’s Comments: Has to do better in political arena with Chrysler, and leverage reputation outside of cars.
Overall Grade: A-
Copyright Adweek L.P. (1993)