Picture framing is often low on people’s list of priorities,’ says CME-KHBB executive creative director Marshall Ross. ‘So we created a campaign to jump -start pe" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "" >

CME-KHBB’S FRAMEWORK



Picture framing is often low on people’s list of priorities,’ says CME-KHBB executive creative director Marshall Ross. ‘So we created a campaign to jump -start pe

Through a number of 15-second spots in a new campaign for The Great Frame -Up, a framing franchise based in Franklin Park, Ill., consumers will be exposed to a variety of remodeling, decorating, nostalgic and gift ideas that involve framing. The campaign was created by writer Robin Spencer and art director Lynn Farthing.
The company’s 70 franchisees are encouraged to mix and match the 10 spots to create different 30-second advertising blocks.
The campaign breaks during the holiday season in 26 states where the company has franchises and will run throughout next year.
Copyright Adweek L.P. (1993)