Overall Billings Growth: Up 4% to $445 million: (grade B-)
Clients Lost: None: (grade A+)
New Clients: $12.2 million including Borden, and Armour Swift Eckrich: (grade C-)
Growth From Current Clients: Up 3.2% or $13.5 million: (grade B-)
Creativity: Continues to improve, but overall remains a mixed bag. Inventive spots for Toro, Halvoline and Pop Secret bespeak a generous depth of talent: (grade B+)
Management Savvy: Consistent team knows where it wants to go. Agency can hold its own against big shops with wins like Borden: (grade A-)
Teachers Comments: It’s proven it can cultivate more business from current clients. Still needs to expand its client base.
Overall Grade: B
Copyright Adweek L.P. (1993)