CME-KHBB Lands More U.S. West Biz

MINNEAPOLIS – CME-KHBB/Minneapolis landed two additional assignments from U.S. West Communications totaling more than $3 million in billings. Following a review that included its current agencies, U.S. West’s newly-formed Home Office Market Group selected the agency to handle marketing and advertising. In addition, CME-KHBB will handle the launch of U.S. West’s new combination VISA credit and long-distance calling card. The new campaign for the VISA/long distance calling card is expected to break this fall in markets throughout the company’s 14-state territory.
Copyright Adweek L.P. (1993)