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By Trevor Jensen
CHICAGO–Campbell Mithun Esty in Minneapolis will support a new line of Mediterranean-themed pasta sauces from Valencia Foods, a unit of Hunt-Wesson, with print and TV ads set to break later this summer.
Valencia Foods will try to separate the premium-priced Mediterania sauce line from others in the crowded category by touting flavor combinations from the Mediterranean region, including Morocco, Greece and Spain. Thirty- and 15-second TV spots are being produced for cable and broadcast spot buys in August.
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