CME, Arnold Facing Off For Ocean Spray's Wellfleet

Ocean Spray Cranberries’ two roster shops, Arnold Communications in Boston and Campbell Mithun Esty in Minneapolis, are competing for creative duties on its new Wellfleet Farms juice line.
Kevin Murphy, chief operating officer at Ocean Spray in Lakeville-Middleboro, Mass., confirmed the shootout, saying the shops have already received their creative assignments. A decision is expected in mid- to late summer, with the first ads to appear September.
Skip Colcord, an Ocean Spray representative, called the review “standard operating procedure” for the roster shops.
The media advertising budget for Wellfleet will be around $12 million, Murphy said.