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It’s Raining Cats and Dogs in Ad Campaign for Animal Health Pill
CHICAGO–Colle & McVoy celebrates the bond between pet owners and their animals in a $20 million-plus launch effort behind Pfizer Animal Health’s Revolution product, an all-in-one flea, tick, mite and heartworm medication.
“Pets become part of the family, and [owners] want to protect that relationship,” said Terry Fritz, a senior marketing manager at Pfizer Animal Health. “Revolution helps you do that.”
TV spots roll out nationally today on broadcast and cable networks, Fritz said.
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