Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Campbell Mithun’s desire to bulk up on the West Coast led to its merger with a smaller Interpublic Group agency in San Diego. Executives said the move was orchestrated by CM, not the holding company.
Phillips-Ramsey, a $100 million shop in San Diego, will take the Campbell Mithun name and work with CM’s service office in Irvine, Calif.
“We needed a way to establish a beachhead in Southern California,” said Les Mouser, CEO of Campbell Mithun, Minneapolis.
CM’s Irvine operation is dedicated to servicing the regional Verizon Wireless account and hasn’t been able to add new business, Mouser said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in