CM Gets Work From Coke Unit

Campbell Mithun is working on a project for Coca-Cola’s Minute Maid brand, its first work for the beverage company, an agency executive confirmed.

Les Mouser, president of the Minneapolis agency, said the agency has been contracted by Houston-based Minute Maid, but declined to give further details on the project.

Sources said the project involved the agency’s KidCom unit and is promotions-related.

CM’s project for the brand is not expected to threaten Leo Burnett’s relationship with Minute Maid, sources said.

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