CM Breaks Hefty Ads for Pactiv

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Campbell Mithun likens men to trash bags in the first advertising it has done for Pactiv Corp. since winning the business last year.

The new TV spot, breaking this week, touts the company’s Hefty Gripper trash bags. The spot introduces a new tagline for the brand, “The strong, dependable type.”

The 30-second spot depicts women speaking directly to the camera.

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