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NEW YORK A new study from MindShare shows that “clutter “is still on the rise.
Last year, according to the study, both NBC and Fox broke the 15-minute barrier and joined clutter-leading ABC in running more than 15 minutes of nonprogram material per hour in prime time.
“Every single study that has examined clutter on TV has shown that it has negative effects on both advertising and programming,” said the study’s author, Debbie Richmond, senior partner, group research director for MindShare.
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