Club Car Goes Afield

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Ingersoll-Rand’s Club Car unit is targeting consumers for the first time in a new print campaign from BBDS.

Club Car, a golf-cart type vehicle that traditionally has targeted golfers and other commercial users, is introducing the Pioneer Performance Utility Vehicle, a rough-terrain vehicle designed for farmers, ranchers and construction workers as well as recreational use by outdoorsmen.

To reach this new consumer audience, BBDS in Chicago developed several print executions that break in June and July issues of Field & Stream, Farm Journal and Farm Equipment.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in