CL's Ikea Debut Set for March

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The first work by Carmichael Lynch for its newest client, Ikea, will be a product of what the shop presented during the retailer’s review.

“We gave them a live assignment,” said Joakim Gip, Ikea’s external communications manager. The agencies participating in the review—CL, Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York and The Martin Agency in Richmond, Va.—were asked to create a campaign for a March promotion. The competition for the retailer’s $40-50 million business was run by Pile and Co.

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