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J. Crew won the category. “Thank you Mrs. President,” said Passikoff. “After Palin spent a billion dollars on her appearance. Mrs. Obama tells the world her entire outfit cost $140 at J. Crew…They’ve scored on quality, value for the price and customer service.”
1. J. Crew
2. L.L. Bean
3. Eddie Bauer
4. Lands’ End
5. Spiegel
6. Chadwick’s of Boston
7. Sears
8. Coldwater Creek
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