Close Shaves in New American Legacy Effort

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BOSTON The American Legacy Foundation today breaks the latest anti-smoking spot in the “Connect truth” campaign from Havas’ Arnold and MDC’s Crispin Porter + Bogusky.

“Hair” juxtaposes scenes of six young women getting their hair shaved off on a busy city street with a patient undergoing chemotherapy who says, “When I was diagnosed, I learned that cigarette smoke contains 11 chemical compounds that are known to cause cancer.

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