Clorox Is Preparing for a World With More—But Less Obvious—Marketing, Says CMO Eric Reynolds

'We have to be better about making it matter to people'

Eric Reynolds, CMO of Clorox, on stage at ANA Masters of Marketing week in Orlando, Fla. Getty Images

At last month’s ANA Masters of Marketing conference in Orlando, Fla., marketers from across the world gathered to discuss innovations and successes in the industry as well as the challenges that they face. And through it all, one question loomed large over the event’s attendees: Does marketing still matter? And perhaps more importantly, will it matter in another decade?

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.