Clorox Is Leaning Into Influencer Marketing and In-House Creative to Better Connect With Consumers

Using partnerships with stars like Hannah Hart and Stephen Curry

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With the half-year mark rapidly approaching, the Clorox Company’s marketing team is zeroing in on two major focuses for the rest of the year: influencer marketing and in-house content creation.

Clorox’s brands, which include Pine-Sol, Glad, and of course, Clorox itself, have been partnering more and more with influencers, a move Magnus Jonsson, Clorox’s vice president of brand engagement, said is all about creating a human connection between consumer and brand.

“We still live in a world where people trust people,” he said.

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