Clock Watchers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Time doesn’t stand still for one billboard in Charlotte, N.C. In fact, it runs backward.

The ad, created by Boone/Oakley for Charlotte Plastic Surgery, features a huge, motorized clock whose hands move counterclockwise. At the bottom is the facility’s logo.

The idea was to avoid the “before-after” images or beauty shots often used in ads for the category, as well as remind folks that they could—metaphorically—turn back the clock for themselves via the center’s services, according to David Oakley, co-creative director at the Charlotte shop.

“That’s what they’re all about … making you look younger,” Oakley noted.

The work debuted ear lier this month in the Charlotte metropolitan area.







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in