Clios Honor Interactive Ads

The first statues of the 2001 Clio Festival in South Beach, Fla., were handed out Tuesday at a luncheon honoring interactive advertising.

Five golds, nine silvers and 11 bronzes went out to winners in categories ranging from banner ads to rich media advertising to brand-building Web sites. Freestyle Interactive, in partnership with Goodby Silverstein & Partners, both in San Francisco, garnered two silvers for the “Invent Space” Web site for Hewlett-Packard, making it the top winner at the ceremony.

No Grand Clio was awarded this year because the 30-person jury felt that no single piece stood out as a “qantum leap forward” in the medium, said James Hilton, jury chairman and executive creative director of AKQA, London.

Harris Silver, directer of strategic planning at Fusebox, the New York shop that won a bronze for its “Hungry” self-promotion, said the absence of a Grand Clio “really points to the necessity of a singular creative vision” that is often lacking when too many hands touch interactive projects.

The gold awards were spread among five nations: a Siemens mobile phone brand-building campaign from Deepend in Sydney, Australia; a World Body Web site from Blast Radius, Vancouver, Canada; and a Laramara Foundation Web site from Zentropy Partners/Thunder House Brazil in Sao Paulo, Brazil; Aamer Taher Design Studio’s site from Kinetic Interacitve, Singapore, and a Hewlett-Packard banner ad from the Freestyle/Goodby team.

Other U.S. winners included Arnold, Boston, which won a silver for Volkswagen’s auto show Web site and a bronze for VW’s microbus site. A silver went to Resource Marketing in Columbus, Ohio, for its campaign for Emarker by Sony. Bronzes went to a charity golf tournament site from Periscope in Minneapolis, Minn., and to self-promotions from Ego Media in New York and Vir2L Studios in Rockville, Maryland.

–with Jennifer Comitea