Clios: Hayden Preaches 'Polarization'

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MIAMI “Clients need to have the courage to polarize” potential customers in order to innovate in the age of consumer distraction.

So said Steve Hayden, vice chairman, Ogilvy Worldwide, during an address here today at the 48th annual Clio Festival.

He opened his presentation by showing the recent anti-Hillary Clinton video clip that parodied Apple’s famous “1984” Super Bowl spot that introduced the Macintosh personal computer.

Hayden

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