Clio Judges Debate Media Innovation, Creativity

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MIAMI The state of creativity in advertising came under scrutiny during the last day of the 44th annual Clio Awards Festival today as Starcom MediaVest Group U.S development chief Nick Brien charged that media innovation had outpaced creativity, and TV and radio jury chair and DDB Chicago chief creative officer Bob Scarpelli emphasized the value of simplicity, surprise and smiles in good advertising.

Brien

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