Clio Grants Few Gold Awards for Print

MIAMI Gold awards were scarce and there was no Grand Clio bestowed in any category except design at the 44th annual Clio Awards’ Print, Design, Innovative Media & Internet Awards Gala here tonight.

“That was a tough decision to make,” said print and poster jury chairman David Droga, worldwide creative director of Publicis in London, on withholding the Grand Clio. “Winning a Grand Clio is a significant achievement, and while we felt there was very good work, there wasn’t a single piece that was head and shoulders above the rest.”

The print and poster jury, which also judged innovative media and integrated media, awarded just three golds for print. TBWA\Paris took home two, one for the Nissan Pick-Up ad “Hippopotamus, ” which shows a man leaving his truck to play fetch with a hippopotamus. The ad carries the tagline, “Think bigger. ” The second gold recognized a Sony PlayStation campaign, “The Veteran, The Stairs. “

The third gold went to “Petit Pois,” a campaign for Lurpak that was created by BMP DDB in London. The work shows a dry English muffin adorned with a Post-it note and the tagline, “Don’t forget the Lurpak.”

“It was phenomenally simple and beautifully executed,” said juror Michael Lee, partner and managing creative director at Euro RSCG MVBMS Partners in New York, of the Lurpak ad. “It was a frighteningly simple idea.”

BMP DDB took home the Grand Clio in the print campaign last year, with a campaign for Harvey Nichols that showed injured shoppers.

In the poster category, BBDO in Singapore picked up two golds for KFC work, and Del Campo Nazca Saatchi & Saatchi in Buenos Aires, Argentina, won one for a poster for Zoo Buenos Aires. No golds were awarded in the billboard category.

A striking installation by Saatchi & Saatchi for St. Mungos, an organization that offers services to the homeless and hungry, won a gold in the innovative-marketing category.

The installation was in the form of a vending machine. An ad for St. Mungos was one of the “products” in the machine (several hundred thousand were distributed around England); when consumers purchased the ad, their money went to charity.

“It wasn’t just an ad. It was also a collection device, ” said Mike O’Sullivan, juror and creative director at Colsenso BBDO in Auckland, New Zealand. “Absolutely brilliant. “

While “there wasn’t a huge amount of golds, ” Droga said, “the stuff that won the gold was well deserved. … There were some great ads that won. “

Only one Clio was awarded in the integrated-media category. Lowe Bull Calvert Pace in Johannesburg, South Africa, garnered a silver for a campaign it created for Dulux Paint that included TV, print and radio ads.

In the design competition, which was judged separately by a jury chaired by Neil Powell of Powell in New York, Happy Forsman & Bodenfors in Goteborg, Sweden, took home the Grand Clio for a brochure for Color Book.

The Internet jury, chaired by Michael Volkmer, owner and managing director of Scholz & Volkmer in Wiesbaden, Germany, awarded five golds. Two went to U.S. shops: WDDG in New York for Kraft’s Altoids.com and R/GA in New York for “Nike Lab.”

DZinemOtion.com in Vancouver, British Columbia, won two golds for L’Orielle’s site titled “L’Orielle/We Make Music.” TBWA, London, won a gold for a site called “The Third Place,” created for Sony PlayStation 2.

Adweek parent VNU owns the Clio Awards.