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Despite last year’s disappointing Coke Classic campaign from Cliff Freeman and Partners, the agency appears to be in the beverage giant’s good graces.
Without a review, Coke has awarded creative duties to the New York shop to launch KMX, its new high-energy drink.
“They’ve worked on other parts of our business, and we thought they’d be a good fit for this brand,” said client representative Susan McDermott. The shop has handled Fanta and Cherry Coke since 1996.
Cliff
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