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NEW YORK The rituals of female shoe shoppers are put under documentary-like scrutiny in a new campaign for Value City Department Stores’ DSW Shoe Warehouse by Cliff Freeman and Partners.
The five-spot humorous campaign, which broke on March 12, is the first work by Cliff Freeman for the Columbus, Ohio, client. Lisa Rubisch of BOB Industries directed.
In “The Hunt,” a young woman enters the shoe store and checks out the merchandise. “The hunter has high hopes,” an English voiceover intones.
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