Cliff Freeman CD Silver Departs

NEW YORK Eric Silver, executive vice president, creative director and a member of the executive board at independent Cliff Freeman and Partners, has left the agency, Silver confirmed in a statement.

The circumstances of Silver’s departure were not immediately known. Shop CEO Cliff Freeman declined comment.

In a brief statement, Silver said, in part: “I just needed a change. I am very much looking forward to my next challenge.” He did not address the details of his exit from the agency.

His departure follows by two days the defections of three other agency executives, who said they plan to form a New York boutqiue agency called Amalgamated [Adweek Online, June 3].

Silver, 36, joined the New York agency in 1997 as a senior copywriter. He made his name during the Internet advertising boom with a campaign for in 1998, which showed gerbils being shot from a cannon.

A highly decorated creative talent, Silver has also created and helped shape famous campaigns for FoxSportsNet, Budget Rent A Car, Hollywood Video, Mike’s Hard Lemonade, and earlier in his career, Nike and Levi’s.

Before joining Cliff Freeman, Silver had worked for just a few days at Goodby, Silverstein & Partners in San Francisco, leaving to become a writer for Late Night with David Letterman. That lasted three months. Silver has also done tours at Wieden + Kennedy in Portland, Ore.; Chiat/Day in New York; FCB San Francisco; and Earle Palmer Brown in Richmond, Va.

He began his advertising career in 1991 at then Larsen Colby in Los Angeles.

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