Clients, ShopsLining Up For The Big Game

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Staff Reports
NEW YORK–With nearly 90 percent of advertising inventory sold for Super Bowl XXXIII, the emerging list of advertisers is full of new product entries–and a few surprises.
While the price of a 30-second spot on the Fox telecast has been hovering around $1.6 million, sources said at least two advertisers have paid more: Anheuser-Busch is paying extra for category exclusivity for 10 spots from Goodby, Silverstein & Partners and DDB Needham, and the World Wrestling Federation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in