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Most marketers are generally pleased with the jobs their agency partners are doing as the economy continues its climb out of the worst recession in decades, according to a new survey from the CMO Council.
The survey of 600 senior marketing executives worldwide indicated 59 percent of the respondents have no intention of switching agencies and just over half rate the value and contributions of their agency partners as “pretty good” (35 percent) or “extremely valuable” (17 percent).
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