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New YORK — Having parted with McCann-Erickson because of a conflict, Reckitt-Benckiser is finding its options limited in placing its $300 million global account at a new agency.
Just about every agency network handles significant business for Reckitt competitors.
Sources said that two Omnicom networks and one Havas network have been eyeing the account.
Both BBDO and TBWA Worldwide (Omnicom) and Euro RSCG (Havas) are said to be eager to take on Reckitt’s line of household and personal-care products, which include such brands as Lysol, Easy-Off, Mop & Glo, Spray ‘n Wash, and Woolite.
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