Cleveland Indians Reportedly Set to Drop Team Name

It'll be the second professional sports team name change this year

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The Cleveland Indians are likely to be no longer.

The MLB team is set to retire the Indians team name, which it has used since 1915, according to a report from The New York Times.

Until a new team name is announced, it will likely be known as the Cleveland Baseball Team. The change in name, of course, will have a far-reaching impact in regards to its marketing, from merchandise to brand partnerships.

Despite the longevity of the team’s franchise, Native American groups have increasingly called for the team to abandon its name in recent years.

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