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There’s no place like home, and no place like Cleveland.
Those two ideas are intertwined in the Convention & Visitors Bureau of Greater Cleveland’s largest tourism campaign ever, which breaks this week.
The heart of the effort is a TV spot, in 30- and 60-second versions, that opens with a voiceover meditation on the virtues of “home.” While acknowledging that home may be where the heart is, the ad suggests that “sometimes you just want to be somewhere else.
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