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BOSTON The Cleveland Clinic has launched “Letters to tomorrow,” a campaign based on patient experiences.
The work from Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in New York focuses on the things patients look forward to once their treatment is completed.
One print execution presents a letter from an aneurism patient written to “Anyone eyeing my corner office.” The text continues: “Don’t even think about it. And don’t play with any of my desk toys. I’ll be back next week.
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