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BOSTON Arnold’s latest effort for Acushnet’s Titleist NXT golf balls features comedian John Cleese reprising his role as wacky loud-mouthed Scottish golf court expert “Ian MacCallister.”
“The idea of the campaign was to focus on the debate in golf about [whether] technology is ruining the game,” said Brent Harwood, senior vp, group account director at the Boston-based Havas agency. “Obviously from our standpoint technology can make the game more fun.”
Three commercial show Cleese’s character concocting ways to protest and counteract the distance and soft feel of the NXT and NXT Tour golf balls.
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