Clearing The Air

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If sweeter-smelling air is what you crave, White Castle has just the ticket.
J. Walter Thompson, Detroit, has created a whimsical new promotion for the Columbus, Ohio-based fast-food retailer that features a giveaway of those nifty car air fresheners that hang from your rear-view mirror.
It’s a somewhat ironic move on the part of White Castle, whose burgers, commonly referred to as “sliders,” are known for their alluring onion scent, said Pam Csatari, JWT account director.
The quirky air fresheners come in three design and scent combinations.

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