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Before Survivor, scary movies, slow-speed car chases, Napster or MTV, there was opera—lowbrow entertainment for a low-tech time. Only later did the art form become the pet performance medium of the monied classes.
The San Francisco Opera harkens back to opera’s lowbrow origins in a new, determinedly unconventional outdoor and print campaign in Northern California that invites the hoi polloi to return to the opera house. The effort was created by the opera’s agency of record, Clear Ink in Walnut Creek, Calif.
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