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LOS ANGELES Clear Channel Entertainment Properties and online dating site True.com have formed a marketing relationship that seeks to connect live-music venues with romance-seeking singles—and for the past two weeks, this high-profile pair has been sighted from Boston to Albuquerque, N.M., to San Francisco.
“The True.com brand is clean; it’s got a hip, progressive feel,” said Jason Pruismann, chief marketing officer of the Dallas-based Web site. “Partnering with Clear Channel—an entertainment powerhouse—helps us get established with a trendy, upscale audience.”
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