Clear Channel, True.com Hook Up

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES Clear Channel Entertainment Properties and online dating site True.com have formed a marketing relationship that seeks to connect live-music venues with romance-seeking singles—and for the past two weeks, this high-profile pair has been sighted from Boston to Albuquerque, N.M., to San Francisco.

“The True.com brand is clean; it’s got a hip, progressive feel,” said Jason Pruismann, chief marketing officer of the Dallas-based Web site.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in