Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK – Global production company Clear Channel Entertainment has been selected to produce the E*Trade halftime show at Super Bowl XXXVI in New Orleans. The announcement was made Friday by the NFL, whose championship game will be played on Feb. 3 2002 at the Louisiana Superdome.
The NFL says it anticipates a worldwide audience of more than 800 million for the game, which will be broadcast on Fox.
This is the third successive year that E*Trade will be hosting the halftime show.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in