Brand Marketing Clear Channel to Produce Super Bowl XXXVI Halftime Show By Adweek Staff|November 30, 2001Share By Adweek Staff|November 30, 2001Share NEW YORK – Global production company Clear Channel Entertainment has been selected to produce the E*Trade halftime show at Super Bowl XXXVI in New Orleans. The announcement was made Friday by the NFL, whose championship game will be played on Feb. 3 2002 at the Louisiana Superdome.The NFL says it anticipates a worldwide audience of more than 800 million for the game, which will be broadcast on Fox. This is the third successive year that E*Trade will be hosting the halftime show. Last year’s show was produced by MTV.Although no other specifics have been released, the stable of acts that potentially can be included in the show include U2, Madonna and *NSYNC, which all have had concerts produced and promoted by Clear Channel Entertainment.The E*Trade Super Bowl XXXVI halftime show will be executive produced by Clear Channel Entertainment’s Special Events Group, and led by executive vice president Greg Hagglund. — Barry Janoff Adweek Adweek