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New York-based Clear Channel Outdoor is bringing its global interactive mobile advertising platform Connect, which uses NFC tags or QR codes on advertising panels at pedestrian-accessible sites, to U.S. markets this June. The platform, called Connect, has already rolled out in several countries and will launch in the U.S. in San Francisco and Washington, D.C., in June. The plan is to reach nearly 175 million consumers monthly across the globe.
Bus shelters and street-level advertising structures, such as can be found in shopping malls and airports, will have Connect tags that are permanently attached to digital or static panels.
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