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When you’re trying to understand disruption in any industry, the most important thing to remember is, ignore the conventional wisdom. That means, don’t follow the technology and don’t follow the hype—follow the consumer. The digital disruption we’re in the middle of today makes complete sense to people who keep a close eye on consumer behavior. Disruption is really nothing more than serving a consumer need that others haven’t served yet—the technology just allows it to happen.
For my entire 40-plus years in the media business, the buzz was all about “the connected home” as the way of the future.