Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
When you’re trying to understand disruption in any industry, the most important thing to remember is, ignore the conventional wisdom. That means, don’t follow the technology and don’t follow the hype—follow the consumer. The digital disruption we’re in the middle of today makes complete sense to people who keep a close eye on consumer behavior. Disruption is really nothing more than serving a consumer need that others haven’t served yet—the technology just allows it to happen.