Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TheWB.com has signed on Johnson & Johnson’s Clean & Clear as the sponsor of its new teen drama The Lake in what sources say is a six-figure deal.
The Lake is the product of the production firm Generate, which specializes in reaching the Millennial market. Generate was founded by CEO Jordan Levin, the one-time head of the now defunct WB network. The recently launched site is essentially a Web reincarnation of the old network.
The Lake features four young adults spending a summer at the fictional resort spot Lake Eleanor.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in