Experiential

Classic Blue Is Pantone's 2020 Color of the Year

The hue is described as calming and timeless

An image of two people in the distance with text that says
Pantone used an experiential activation to reveal the new top hue.Pantone
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By Ian Zelaya

December 5, 2019

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Pantone believes a familiar color will take the spotlight in the first year of the new decade: Classic Blue.

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Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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