Claro Grabs Millions of Add-on Dollars Via Mobile in Brazil

ESL program translates big-time in South America

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Brands looking to target mobile-happy Brazilians may want to take a page out of Claro’s playbook. The Latin American telecom’s “Claro Línguas Muda sua Vida” (Change Your Life) campaign has drawn millions of users in the last several months into an English-language learning program that costs $1.99 a week.

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