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Clarke Advertising & Public Relations has acquired the $3.5 million account of ClosetMaid.
The Sarasota, Fla., shop will provide television and print advertising, media buying, promotions and public relations for the client’s consumer, trade and e-commerce initiatives.
Clarke’s team, led by chief operating officer Bill Pierson, bested 17- year incumbent The Lipphardt Agency and Peak Biety, both in Tampa, Fla., HMS Hallmark in Pittsburgh and an undisclosed shop. The review, precipitated by the death of Bill Lipphardt last December, took more than five months.
“We realized it was time to bring in some new creative and Internet expertise,” said Craig Moeller, ClosetMaid’s vice president of marketing.
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