Clarke Goward Serves Up Soup

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Clarke Goward has been named the first agency for the $1-2 million account of Vermont Country Soup.

The Boston shop is preparing a print and radio campaign to introduce Vermont Country Foods’ first branded product. The product will roll out into 35 percent of the U.S. during the upcoming soup season, which begins in October and lasts through the winter.

Clarke Goward’s sister shop, Clarke & Co.,

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