Clarke Goward Serves Up Attitude For Downtown Pub

Blowing foam in the face of snooty bars that care more about creating ambience and pricey microbrews than serving a great glass of beer, Clarke Goward has fashioned a print and outdoor campaign for the Commonwealth Brewing Co. that positions the pub as an alternative to trendy nightspots.
The effort’s tagline proclaims Commonwealth Brewing, located downtown near the site of the old Boston Garden, as “Boston’s original brew pub.”
One ad reads: “Of course you can order a nice, light blueberry ale here.