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BOSTON-Clarke Goward here has unveiled ad campaigns for both Boston Edison and EnergyVision.
Print and radio ads for electricity provider Boston Edison link the company’s technological prowess and new product offerings with the compassion and expertise of its employees.
Print executions frame pictures of company staffers with light sockets. The copy in one ad, featuring systems operator Ed Herrera, begins, “The next time your lights flicker for a second and come back on, don’t thank God.
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