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BOSTON — Clarke Goward on Friday added the Strongbow and Cider Jack hard cider brands in a review held by parent Bulmers America. The Boston agency already handled the client’s Woodchuck beverage.
Combined spending for the three brands may exceed $5 million. Clarke Goward competed against crosstown shops Gearon Hoffman, Fort Franklin and New York’s Earle Palmer Brown in a review that had originally been held to find an agency for Strongbow, which was unassigned.
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