Clarke Goward Picks Up Strongbow, Cider Jack

BOSTON — Clarke Goward on Friday added the Strongbow and Cider Jack hard cider brands in a review held by parent Bulmers America. The Boston agency already handled the client’s Woodchuck beverage.

Combined spending for the three brands may exceed $5 million. Clarke Goward competed against crosstown shops Gearon Hoffman, Fort Franklin and New York’s Earle Palmer Brown in a review that had originally been held to find an agency for Strongbow, which was unassigned. Fort Franklin had worked for Cider Jack, which had not initially been part of the review.